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Why Support Be Priceless?

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20%↑

Mental-physical-social health

of children and caregivers

↑ Quality of life, well-being, safety, child-caregiver communications, and relationships

≥80%

Children's health & behaviors improve after SEED Course 

↑ Emotional regulation, attention at school, resilience 

​↑ Quality of life, life satisfaction, well-being

↑ Danger awareness, rejection, and reporting

(e.g. mental disorder, bullying, violence, online exploitation)

≥80%

Caregivers' health & behaviors improve after SEED Course 

↑ Emotional regulation, empathy, resilience

​↑ Quality of life, life satisfaction, well-being & safety

↑ Ability to meet their children's needs for well-being & safety

≥80%

Family Relationships

↑ Child - Caregiver communications

​↑ Family Trust

↑ Family's enjoyment of time together

≥6mo

Sustained impact post-course

for child, caregivers, & families

Participants take part in pre-course, end-of-course, and follow-up post-course Health and Health Behavioral Survey evaluation

The impact on individual, family, and community persists at least 6 months post-course. This is expected to extend further as we increase the number our long-term services (e.g. advanced workshops, family workshops, volunteering, youth internships)

20%

High risk child and caregivers re-engage post-course

Children and caregiver graduates can continue their practice in SEED Advance Workshops, and to come with their families to practice shared attitudes & behaviors in our Family Workshops.

 

70% of participants find these workshops to help improve their personal, family, and community health.

80%

SEED Course graduates pay forward by increasing their service to the community

From 2025 onwards, we plan to scale-up our volunteer and internship programs for SEED graduates to scale-out our impact on more children, family, and community's health. The internship will provide disadvantaged youth to gain priceless mentorships, and work experience in a trans-sectoral professional environment.

Prior to official launching these programs, we have already mentored 30 youth interns (including HKU students from medicine, pharmacy, master in public health and non-profit management; and secondary school students).

9+

Multi-lingual SEED Education

Our training and educational materials have been provided in: English, Cantonese, Mandarin, Urdu, Nepali, Hindi, Tagalog,  Bahasa-Indonesia, Bengali, and more.

1/5th

The cost of 1-hour counseling

Despite our strong expertise, processes, and lasting impact, the cost of providing 1-hour of SEED Course/Workshop is less than a fifth of the cost of 1-hour counseling. 

To provide the full 12-hour course for children, the cost is HK$ 3400. This is the cost of two 1-hour counseling sessions. Can 2 hours of counseling improve a child's health and health behaviors sustained over 6 months?

What is the cost saved for each child across their life course, their family, and Hong Kong, if we can prevent and prepare them with a stronger foundation of health at any early age? What if we can further reinforce that across their entire childhood with long-term services?

Strong Sustained Impact on Children Health & Systems 

Our impact =

(no. of children & caregivers in courses x health impact on the Mind, Body, and Relations x duration of effect)

+ no. of children + caregivers in workshops x  benefit 

+ levels of influence around children empowered by training

x partnering organizations or community groups

x levels of alignment with policies

By 2030, our projected accumulative impact = 

(10000 children or caregivers in SEED course x 80% have improved health and health behavioral scores x 2 years)

+ (5000 children or caregivers in workshops x 70% supported for personal/family/ community health)

8 levels of training, i.e. child, youth, caregivers, service providers, schools, non-profits, community, public

x 100 partners

x 3+ policies aligned, including HK SAR Government's Education Bureau, health, and social welfare

 

*Be Priceless is already part of the Global Sustainable Preparedness Support Network coordinated by the WHO

1st

Health Behavioral Education to improve SAFETY & Well-being of HK's vulnerable children & families

Prevent, prepare, respond and recover from multi-hazards:

- Personal health: mental disorders, physical disorders

- Interpersonal: violence, bullying, exploitations (e.g. online)

- Community: outbreaks, inequity, stigma, misinformation

- Environmental: extreme weather events, climate change

1st

Education to improve mental, physical, & social health in HK

Health = (Well-being+Safety) x (Mind+Body+Relations)

1st

Tailored to vulnerable children & caregivers' needs

25% children with SEN, 20% ethnically diversed,

70% caregivers in poverty, 60% ethnically diversed 

500+

Diverse community members participatory development

150+ Multicultural children, caregivers, and community members supported the development of SEED Education

200+ Diverse children, caregivers, and NGO workers provided insights in our situational analysis interview

300+ Diverse children and caregivers co-designed our evaluation tool to measure children's well-being and safety

70+

Professionals from 10+ fields developed the education & evaluation over 8+ years

Doctors, counselors, social workers, educators, mindfulness teachers, lawyers, public health and child protection professionals, and more.

SEED Health Behavioral Education integrate diverse evidence-based practices and frameworks, including: mind-body medicine, public health, WHO and UNICEF's guidance for health and ending violence against children; UN's disaster risk reduction cycle, socio-emotional learning, mindfulness, behavioral intervention, and non-violent communications.

20+

Years of our Founder's expertise and commitment integrated

Be Priceless builds on our founder's expertise in:

  • Medicine, 

  • Public health and disaster risk reduction,  

  • Humanitarian health, and

  • Research

Rare Intersection of 5 Pillars of Excellence

SEED Health Behavioral Education is so impactful it integrates:

1.  Trans-sectoral professional expertise & frameworks

2. Behavioral change educational intervention

3. Systems change intervention

4. Evidence-driven processes

5. Strong professionalism & integrity

Promotes Health Equity & Inclusivity

We actively address the root causes of health and inequity:

 

SEED learners gain capacity, attitudes, and behaviors that individually and collectively address the "bio-psychosocial determinants of health. E.g. children, caregivers, and families practice helpful ways to protect and support of children well-being and safety, we co-develop solutions to reduce inequity, discrimination, misinformation, and indifference towards a child or anyone being hurt by disorder, bullying, or violence. 

 

We develop helpful mindsets about our own and each other's uniqueness. We foster a classroom and community culture that nurtures inclusivity and contribution to healthy shared norms.

Just like seeds, each child and caregiver is unique, priceless, and limitless. We each have our own needs, pace, and journeys for growth - comparison is not reasonable. Diverse seeds across ages, abilities, ethnicities, generations and other backgrounds who share our values are all welcomed to grow with us in our community garden. 

Together, we each contribute to the diversity and hence resilience of our supportive Be Priceless community.

△ 

 

Child-centered Systems Change

We partner with diverse stakeholders to foster healthy transformation for:

  • Personal health of children, caregivers, service providers: integrating mind, body, and social well-being and safety

  • Children's connections with peers, caregivers, educators, social workers, health workers, NGO workers) 

  • Health circles: families, classrooms, community groups

  • Supporting organizations: schools, NGOs, funders

  • Support sectors: collaborate with networks of children, youth, caregivers, SEN group, healthcare, public health, education, non-profits, child protection, social work, corporations, and funding foundations.

  • We also provide public health education to foster societal value, norms, and commitment for children's health and protection. 

We strengthen and align with broader policies of:

  • Hong Kong Government: Education Bureau's 4R Mental Health School Charter, 3 tier model for mental health care of children and adolescents

  • Global networks: we are a partners of WHO Global Sustainable Preparedness Network

Our Goals by 2030

Scale Up Impact: 15,000+ Children & Caregivers Empowered

We expect that 80% or more of the 10000+ Course graduates will have improved health and behaviors that lasts for over 2 year

We expect that 20% of graduates would re-engage in further workshops long-term with their families and communities

Building the organizational infrastructure and team capacity to prepare for the current and next stages of development 

Scale Deep Impact:

Enhance accessibility: Tailor our training and education materials for children with SEN including visual impairment, their families, schools, and communities. (In 2025, Operation Santa Claus support part of this work​)


Address emerging needs: Continue to develop new training and educational tools to address the unmet and changing needs of children, caregivers, and families. E.g. developing a Youth SEED Course, and Family Workshops to transitioning through developmental stages like adolescence.

Scale Out Impact: 70% graduates serve others in community

We will expand the support and opportunities for SEED learners to pay forward their growth through actions to fosters healthy community, including volunteer, youth internship, and service awards.

Health Equity Enhanced: 70% at-risk participants  

We prioiritize our free health behavioral education for children who live from SEN, ethnically diversed, or low-income groups

Systems strengthening: 100+ partners from diverse sectors

Providing training in schools, NGOs, and other sectors (including SEN networks, cultural groups, corporations, neighbourhood organization, professional associations and more) to build shared capacity, behavioral normals, and systems to strengthen children's holistic well-being and protection.

Please help us empower children in HK

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Your donation is essential for us to continue providing the life-changing SEED Course to vulnerable children and families. 

One child in poverty can have 20% increase in health and safety for $3400 

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Co-operate with Be Priceless to empower your community by:

1) Sponsoring our service for at risk children and families;

and/or

2) Offering our workshops or courses for your organization's staff to improve their well-being and safety. We cover diverse topics

and

3) Volunteering to provide your professional services, e.g. marketing, public relations, resource development, etc. 

To find out more about us:

Our financial statements (to be added)

Media links (to be added)

Corporate staff services (to be added)

Be Priceless improve diverse children’s mental, physical, social safety and well-being through our health behavioral education

We enhance health equity by providing more tailored support to at-risk children and caregivers.

Our vision: Every child enjoys their full potential to flourish

Funding Partners

Rusy and Purviz Shroff
Charitable Foundation
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Member of

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Winner of THE ONE HK Award 2023

© 2025 Be Priceless. All rights reserved.

Be Priceless is a charitable institution (IR File No.: 91/16752)

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